Strategic marketing analysis, recommendations for the owner, strengths and weaknesses, competition, alternatives and finances. Provides a balance sheet.
1,589 words (approx. 6.4 pages), 3 sources, 1999, $ 79.95
Abstract Scuba diving is a rapidly growing sport, and one that is beginning to involve the entire family. Coral Divers Resort had a comfortable niche in that industry, one that had been enhanced by its owner, Jonathan Greywell's promotional strategy. According to the case study, "over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. It offered not only diving, but a beachfront location.
From the Paper "CORAL DIVERS RESORT
Introduction
Scuba diving is a rapidly growing sport, and one that is beginning to involve the entire family. Coral Divers Resort had a comfortable niche in that industry, one that had been enhanced by its owner, Jonathan Greywell's promotional strategy. According to the case study, "over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. It offered not only diving, but a beachfront location. As a small but well-regarded all-around dive resort in the Bahamas, many divers had come to prefer his resort to other, crowded tourists resorts in the Caribbean."
Greywell found this niche by creating short weekend and midweek diving ventures ..."
Abstract This paper states that Lonely Planet Publications is a highly successful organization that has successfully grown and developed in a niche market providing high quality and highly factual travel information on a global basis. The author believes that the company has a very solid reputation and wishes to continue its growth without sacrificing the internal culture that has been a cornerstone of its success. The author underscores that both the Five Forces and Strategic Group Models de-emphasize the role of innovation and the significance of individual company differences while overemphasizing the importance of industry and strategic group structure as determinants of company profit rates; therefore, in analyzing Lonely Planet specifically, this can lead to dangerously erroneous conclusions.
Table of Contents
Executive Summary
Introduction/Opportunity Statement
Opportunity
Situation Analysis
SWOT Analysis
Threats
Industry and Competition Analysis
Competition
Approach
Potential Competitors
Rivalry Among Established Companies
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of Substitute Products
Role of the Macro environment
Strategic Groups within Industries Model
Limitations of the Five Forces and Strategic Group Models
Company Analysis
Mission
Business Operations
Business Level Strategy
Structure
Leadership
Stakeholder Analysis
Problems Identified
Alternative Options
Reasons for Rejecting Other Options
Recommended Option
RE: Maintaining Growth
RE: Sales and Inventory Control System and Better Information
RE: Lots of Things Happening
From the Paper "Lonely Planet, for the most part, was protected against these industry trends and really leveraged the travel market niche by providing readers with highly factual (and highly accurate) information. They did not try to compete on an entertainment level, nor did they go out of their way to endorse outside products, go overboard on advertising, or any other approach that would de-focus the message they were trying to convey?Lonely Planet is about providing factual and highly accurate information to the traveler. Many readers were know to tear out pages perceived to be of little value, to "skin down" the book and make it lighter, smaller, more easily packable. By catering to this market niche, they were able also to make themselves more resilient to the effects of recession."
From the Paper "EuroDisney opened in April 1992, and business from the first was not at the level anticipated or needed to pay for the investment. The experience the Disney company had with EuroDisney was different from what it had known with other Disney theme parks, each of which opened to large and growing business. In Europe, however, the park has lost money from the first. Projections had been made that the new park would attract 11 million visitors and produce $100 million in earnings in the first year, giving the company a small pre-tax profit. Instead, the park lost more than $900 million in the first two years. Attendance in 1992 was only 9.2 million, and visitors spent 12 percent less than anticipated. However, the park made its first quarterly profit in 1995, three years after its opening, and it was then predicted that the park would break..."
Abstract This paper explores primarily the economic affect of the SARS disease on the tourism industry in Southeast Asia. The paper argues that the magnitude of the affect SARS had on the tourism industry is attributable to three factors: the nature of the virus, the reaction by World Health Organization officials and finally, the inadequacy in which local governments (specifically the Chinese) handled the epidemic. Finally, the paper touches on the affects SARS has had on the tourism industry thus far, and its future implications.
From the Paper "Similar to other coronaviruses, SARS was spread primarily by close contact (particularly involving breathing) between individuals (1). Scientists have not eliminated the possibility that the virus can be spread in other ways, such as contact with an infected object or bodily fluids (1). Scientists studying a May outbreak in Hong Kong admit there may be other means of spreading the virus other than close contact."
Abstract An in-depth paper about the need to produce a brand for Turkey, which can be marketed internationally as the tourist attraction of the country.
1. Introduction.
2. Background and Trends
3. Government Policies Towards Industry
4. International Tourism Marketing
4.1. Turkey as a Tourism Destination
4.2. Market Segmentation
4.3. Marketing Communication
5. TTO's Branding Strategy and the Core Values
6. Brand Personality and Identity
7. Impact of European Union Policies
8. The Challenge of External Environment Policy
9. Conclusion
From the Paper "During the last four decades tourism has become one of the world's largest and fastest growing industries. As an industry, tourism in 1996 directly and indirectly generated and supported 204 million jobs world-wide, equivalent to more than 10% of the world's workforce - a figure which is forecast to rise to over 11% during the first years of the new millennium. Tourism is in other words of great economic importance and new "tourism areas" are constantly being developed, implying that consumers have even more destinations available to choose from when going on vacation. Moreover, people are travelling increasingly, among other things due to more flexible working hours and rising levels of disposable income. Furthermore, transportation networks have become more efficient which makes it possible to travel to any destination in the world within relatively few hours. The growing importance of tourism implies that national tourism boards around the world face intensive competition in the battle of attracting tourists. Hence, tourism marketers are faced with the challenge of developing new and different marketing strategies that will differentiate a destination from its competitors."
A look at the questionably bleak future for the cruise line industry following the September 11th attacks, in context of the tourism industry as a whole.
Abstract This paper claims that while the immediate future looks not too promising for this industry, the long term looks good. Three main reasons for this statement are given. First, the cruise line industry has been a leader in the steady growth being experienced by the entire travel segment for the last ten years. Second, the industry is seeing expanding markets in Europe and new markets emerging in Asia. The third reason to expect long term growth is that the cruise lines are now offering their customers a wider variety packages at different lengths and price ranges. This has helped them to expand their market into lower income level clients. An overview of the market is provided.
From the Paper "The key strengths of the cruise line industry are its high desirability among consumers. Cruises appeal to the American public's sense of adventure. The second strength is that cruise lines have shown a great ability to adapt their product to meet popular social trends and expand into untapped markets. The recent trend to offer a wider variety of entertainments and the recent popularity of "Theme Cruises" has been a valuable asset. The offering of various priced cruises is also evidence of the industry's ability to adapt and as a result expand their market. The expansion into foreign market is further evidence of this strength. The cruise line industry has demonstrated the ability to not only identify new markets, but to capture them as well. A third strength is that the cruise line industry operates at 100% capacity (Farley, 2000). In order to expand their market cruise lines need only to build more ships. "
Tags: 911, ship, tourist, cruise, industry, holiday, investment, market, entertainment
Abstract This paper addresses the benefits of responsible gambling. These benefits include generation of revenue for state governments and local communities, relief in economically recessed communities, and as a form of entertainment. The paper also includes a history of gambling and explains how it is a social activity. The paper disproves that it is an addiction similar to a drug addiction and shows how the problems of gambling are overstated.
From the Paper " "Play not for gain, but sport; who plays for more than he can lose with pleasure stakes his heart." This quote by George Herbert defines the limits of gambling responsibly. Gambling, throughout history, has been viewed as immoral due to its supposedly addictive nature. Despite this immorality, gambling has proven to be an effective way to raise funds for deserving causes. Responsible gambling offers advantages, which outweigh its socially undesirable nature. These advantages include benefits to state governments and local communities, popularity as a form of entertainment, and a non-addicting source for recreation."
Tags: activities, ethics, governments, history, recreational, state
Focus on subjugation & victimization of women. Context in which sex industry developed incl. Vietnam War, emigration, demographics. History of sex trafficking of Southeast Asian women.
900 words (approx. 3.6 pages), 7 sources, 2001, $ 31.95
From the Paper "Introduction
The sex industry in Thailand represents a major social problem in a developing part of the world and contributes to the continued subjugation of women in the region. The trade is fueled by young women migrating from rural to urban regions, often recruited for this very purpose, and also depends on the importation of women from rural regions in nearby countries, notably Burma. The trade has shifted much of the population, as might be expected, and so has also reduced the number of women agricultural workers remaining in rural regions.
Context
The Vietnam War has direct responsibility for the development of the sex industry in Thailand because during that conflict, U.S. troops used Thailand as a rest and recreation.."
Abstract Currently, "Six Flags" is operating in almost all major metropolitan areas of the United States and is trying to increase its presence in the international market. The focus of this paper is on the current operations of "Six Flags" and the threats faced by the company from its existing direct as well as indirect competitors, new entrants in the market and an increase in power of suppliers and customers because of increased competition.
From the Paper 'With the growth in the entertainment industry and increased demand for entertainment services, companies like Six Flags have benefited to a considerable level and have rapidly expanded their operations worldwide. However, with the growth in industry the level of competition has also increased. Entrance of new players in the market and availability of numerous substitutes has made it difficult for the company to remain profitable and effectively compete in the market. Although, the direct competitors of the company are only theme or water park operating companies but several other indirect competitors are also competing with Six Flags, as they are serving the same generic need of the customer i.e. the need for pleasure and entertainment.'
Abstract This paper examines the history of San Francisco as presented in "Imperial San Francisco: Urban Power, Earthly Ruin" by Gran Brechin. It reviews how Brechin discusses the impact the California Gold Rush, San Francisco's elite and powerful, the control of water sources and the shipbuilding industry had on the development of San Francisco.
From the Paper "Brechin's book, "Imperial San Francisco" is a compelling history of the "City by the Bay," which pulls no punches in San Francisco's rise from sleepy bayside community to one of the most powerful cities in the world. From the preface, where he compares the imperial cities of old and their contados, areas surrounding the city that the city dominates and contribute to the city's well-being and growth, to the last chapter, where he illustrates modern power development in the Bay Area through her educational facilities, Brechin paints a complete and convincing picture of San Francisco's roots and development."
Tags: city, bay, bayside, community, william, randolph, hearst, john, hays, hammond, william, ralston
Abstract The paper begins by introducing the product to be marketed - a handheld unit which provides the benefits of a digital camera, translator and tour guide all in one. It looks at the current international situation and then examines the rational of and commitment to international expansion. The paper then explores the reasons behind expanding the business to three expanding markets - Greece, Mexico and Egypt. It provides a statistical summary of the economic foundations of all three nations by way of a graph before focusing on an analysis of Greece's political and economic situation.
From the Paper "Greece is of high interest because of the impending Olympic Games which will be held in the country. The primary source of income for many local vendors within the country is tourism, the same is true of Mexico (CIA, 2003). The pyramids in Egypt prove equally compelling as a tourist attraction. Most individuals visiting these countries are lured by the amazing historical structures to see. Mexico and Greece, like Egypt are home to many famous ruins. The ease of use and inexpensive cost of the travel companion could provide tourists with guided daily tours of the many sights within these countries. Most visitors, upon entering countries such as Greece, Egypt and Mexico, seek out the aid of a tour guide and translator. The use of this product will eliminate the need to do so. The product is most likely to be successful in Greece during the Olympics, as high volumes of visitors form many different countries will be entering the country, and the majority are not likely to be familiar with the local language and sights. Many will also be seeking out digital camera or similar capabilities, which this product will provide".
